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By Philip Gordon

ANATOMY of MEDIA
Myths. Behaviors. Influence.

TIPPING aspect PHENOMENA

Tipping issues as evidenced in worldwide occasions are in lots of methods, encouraged by means of Media.

This simply published, ground-breaking ebook via Dr. Philip Gordon, Ph.D info 3 contemporary media case reviews which have been chosen at the foundation of universal Tipping element Attributes. each one concerned contagiousness and stickiness in the course of their improvement, and every arrived at a dramatic second in time, that can be characterised by way of the phenomenon of Tipping Points.

The first case examine: Myths: The 2008 Presidential crusade of Barack Obama used to be selected to ascertain a narrower scope and time-frame for the appliance of the research.

In distinction to the second one case examine: Behaviors: The overseas monetary hindrance of 2007-2010 which comprises a broader examine interval to spot developments and extra advanced matters.

The 3rd examine: impacts: weather switch used to be incorporated as attention as the study and research published severe relationships among media impression and international events.

As the difficulty of weather swap continues to be evolving, Dr. Gordon offers a strategy and parameters for interpreting and predicting our planets’ such a lot urgent Media Tipping Points.

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Anatomy of Media by Philip Gordon


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